Adlink to Use Tools to Target Ethnics - Multichannel

Adlink to Use Tools to Target Ethnics

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Los Angeles - Adlink next year will “refocus” its
Hispanic-sales efforts by enabling clients to target Hispanic and other ethnic
neighborhoods by means of its Adtag and Adcopy segmenting tools, vice president
and general sales manager Rick Oster said this past week.

In other Hispanic-market news, the Los Angeles interconnect’s latest major
Latino buy came in from Anheuser-Busch Inc., Oster said.

This year Adlink has been concentrating on a major sports-sales
initiative.

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