Adobe Systems has announced that it has launched Adobe Primetime platform for advanced TV systems and that Comcast and the NBC Sports Group have signed on as launch partners.
Adobe Systems first announced its intention to bring together a complete platform for the delivery and monetization of content for programmers and pay-TV operators across all platforms last year and has since been launching aspects of the Adobe Primetime, which is now being formally launched.
The platform uses Adobe's video publishing, player, DRM, advertising and analytics solutions to help simplify the distribution of content, improve digital video quality and develop new revenue.
As part of that effort, Adobe has also announced technology alliances with a number of companies supplying encoders, cloud platform providers, and content delivery networks (CDNs). These partners include Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks and others.
In announcing the full launch of the product, Adobe noted that "Comcast Cable has incorporated several of Adobe Primetime's modular components across certain Xfinity Web properties to deliver and monetize IP-delivered video to their subscribers."
As part of deployment, Comcast is using a broad range of Adobe Primetime capabilities, including the player, DRM, ad insertion, ad serving and analytics.