Advertisers Ripe for New Network

Publish date:
Updated on

Multiplatform men’s-targeted network RipeTV signed several blue-chip advertisers.

DaimlerChrysler Corp.’s Dodge, Procter & Gamble Co.'s Old Spice, Boost Worldwide Inc.’s Boost Mobile and Midway Games Inc. will run ads integrated within the network’s programming, which will be distributed simultaneously on Comcast Corp.’s video-on-demand platform, the Internet via several sites and on mobile devices, network executives said.