Advertising & Marketing Briefs

Author:
Publish date:

Match.com Sponsors WE’s 'Kiss & Tell’

New YorkMatch.com cut a deal with WE: Women’s Entertainment to be the sole sponsor of the network’s new reality dating series, Kiss & Tell. The program is scheduled to premiere tonight (Sept. 26), at 10 p.m.

As part of the sponsorship agreement, WE will feature Match.com “dating expert” Dawn Yanek in on-air vignettes, through which she’ll dispense advice about “the dos and don’ts of dating.”

The women’s-targeted service will also post the vignettes to its Web site (www.we.tv), and will run them during tune-in spots for Kiss & Tell.

Match.com plans to present the content shorts online as part of its “Love Guide” service.

Comcast VOD Subs Dig Dundee Spots

San FranciscoComcast Corp. said that a video-on-demand commercial that it shot for Crocodile Dundee’s Boomerang Bay Beach Club theme park in Santa Clara, Calif., generated 31,500 views from its subscribers in San Francisco from July 19 to Aug. 19.

The theme park also bought local cable spots from Comcast that ran on MTV: Music Television, Lifetime Television and other cable networks. The commercials directed subscribers to check out the four-minute video-on-demand ad that was available on the VOD platform.

Comcast said the Boomerang Bay Beach Club spot was one of the most popular commercials on the VOD platform this summer.

Viamedia Signs SureWest To Handle Ad-Rep Duties

Lexington, Ky. — Cable advertising rep firm Viamedia said SureWest Communications signed the company to handle its cable ad sales in the Sacramento, Calif., DMA.

Viamedia said the deal expands the cable households it represents to more than 1.5 million. The company also handles ad sales for distributors in New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas and Washington, D.C.

GSN Takes to Airwaves To Tout 'Amazing Race’

Santa Monica, Calif. — For the first time, GSNwill run a national broadcast promo, when the network runs a spot touting its syndicated presentation of The Amazing Race in the eighth season premiere of the Emmy Award-winning travel reality show on CBS Sept. 27.

GSN media agency Universal McCann secured the spot, according to a network spokeswoman. GSN, which has used broadcast spot to help tout some of its programming in the past, began airing syndicated episodes of The Amazing Race in July.

Nick Promotes Pair of Marketers

New YorkNickelodeon said it promoted Karen Driscoll to senior vice president of marketing and strategic planning. It also bumped up Lauren Elchoness to vice president of on-air and off-channel promotions and marketing.

Both will report to executive vice president of marketing and worldwide promotions Pam Kaufman.

Driscoll had been vice president of Nickelodeon brand marketing, while Elchoness previously held the title of senior director.

Hallmark Sweeps Puts Viewers in Fright

Los Angeles — To help support an upcoming telepic, Hallmark Channel is running a Halloween-themed sweepstakes that will scare up a walk-on role in an original film for the winner.

Running from Sept. 26 through Oct. 31, the “Hallmark Channel Halloween Swipestakes” gives the winner a trip for two to Los Angeles and a part in a future Hallmark original movie. More than 4,000 Hallmark Gold Crown Stores around the country will feature flyers providing tune-information for Coronado, which premieres on the network on Oct. 15 at 9 p.m. (ET). Consumers can enter the sweepstakes by making a purchase at the retail stores or entering at hallmarkchannel.com.

Coronado is the tale of a wealthy surgeon’s daughter, played by Kristin Dattilo (Showtime’s The Chris Isaak Show), who plans on surprising her fiancée on a business trip to Zurich, only to find he isn’t there and the company he supposedly works for is non-existent.

Study: Wal-Mart Shoppers Are Glued to In-Store TVs

San Francisco — More shoppers are watching television when they visit Wal-Mart Stores.

Results from a spring study from Nielsen Media Research shows that per-store viewership of the Wal-Mart Television Network, comprising monitors in more than 2,800 of the discounter’s outlets, increased 9%, among those 10 and older, versus a similar study in 2004.

According to the new study, the Wal-Mart service, run by Premier Retail Networks, delivered 49,024 gross impressions per store over a four-week period measured by Nielsen, up 9% over the 44,857 impressions in the 2004 study. For Wal-Mart’s core demographic of females 18 and older, viewership grew 24% increase, versus the prior-year research.

The network received high grades from respondents, 88% of whom called it “a good thing,” while 86% said it is “informative.” Moreover, 84% of those surveyed during intercept interviews at the stores last April 17 through May 7 said Wal-Mart TV “provides relevant advertising.”

A spokesman said Premiere Retail Networks counts Showtime, Telemundo, Discovery Health, Food Network and Oxygen, among the companies buying time on Wal-Mart TV.

Related