A+E Networks has hired Amanda Hill as chief creative officer, international, reporting to Sean Cohan, executive vice president, international. Hill had been chief brands officer at BBC Worldwide, helping to develop and execute the BBC's global brand strategy.
At AEN, Hill will oversee international marketing, communication and programing teams across A+E Networks’ global portfolio. She will be responsible for managing and growing marketing in support of A+E brands and businesses, including brand strategy, consumer and B2B marketing, on-air creative execution, communications and research for rapid-growth channels, program sales, and digital businesses around the world. And she will be in charge of all content for the division, including development of original programming and co-productions, as well as strategic management of A+E Networks’ content sourced from domestic networks, locally and globally produced and acquired, AEN said in a release.
“I’m thrilled Amanda is joining and will be leading A+E International’s incredibly strong creative teams in place around the world; she’s one of the most respected and creative marketers in global media,” Cohan said in the release. “With her worldwide perspective, passionate creativity and strategic acumen, she will be the ideal partner to continue the rapid expansion of our brands and content in the international marketplace.”
Hill joined BBC Worldwide in 2003 after working across a portfolio of brands at L'Oreal and at Added Value.