A+E Networks has named Lance Still senior vice president, branded content, a newly created position.
Still (pictured), who had been executive VP for promotions and integrated marketing at the Weinstein Co., joins A+E as lower ratings are impacting traditional ad sales. Still will report to Peter Olsen, A+E Networks executive VP for ad sales.
A+E promoted Santosh Mathai to VP of data, analytics and strategic sales partnerships. Data and analytics are also growing in their importance in the current advertising environment.
Read more at broadcastingcable.com.