A+E Adds Exec to Head Branded Content Efforts

Also Names VP for Analytics, Strategic Sales Partnerships
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A+E Networks has named Lance Still senior vice president, branded content, a newly created position.

Still (pictured), who had been executive VP for promotions and integrated marketing at the Weinstein Co., joins A+E as lower ratings are impacting traditional ad sales. Still will report to Peter Olsen, A+E Networks executive VP for ad sales.

A+E promoted Santosh Mathai to VP of data, analytics and strategic sales partnerships. Data and analytics are also growing in their importance in the current advertising environment.

Read more at broadcastingcable.com.