New York -- A&E Television Networks will generate up to
$120 million in local ad sales this year, representing an increase of "20 percent
minimum," projected Mark Mersky, vice president of affiliate marketing.
That increase will come from both straight ad sales and
network-driven local-sales promotions, he said.
Among upcoming local-sales promotions, he said, are: The
History Channel's mid-June "Dream Machines" automobile-themed week of
programming and a tie-in "The Ride of Your Life" sweepstakes; and A&E
Network's July "Mysteries to Die for" sweepstakes offering a weekend trip
"to die for." Also, A&E has updated its political-advertising brochure,
which affiliates can use to seek candidates' budgets.