A+E made an investment in Beautycon Media, a destination for generation Z and millennials in the fashion and beauty space.
Beautycon Media, founded by CEO Moj Mahdara, raised $9 million in series A funding from a group of investors headed by A+E, Main Street Advisors and Live Nation.
Mainstream media companies have been investing in digital companies in order to reach younger consumers who have either cut the cord or have never had a pay-TV subscription. A+E, which has a stake in Vice Media, sees ways in which Beautycon can work with its Lifetime women’s channel.
“Beautycon has done an incredible job growing and evolving their business into a major player not only in the experiential marketplace, but also the digital content and ecommerce businesses,” said A+E CEO Nancy Dubuc.
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