A+E Networks Joins Fire TV Lineup

Apps From A&E, History, Lifetime Reach Amazon’s New Box
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A+E Networks said authenticated TV Everywhere apps from A&E, History and Lifetime have joined the Amazon Fire TV lineup, and also announced that its apps have reached 22 million downloads overall.

Initially, those offerings on the Fire TV will feature access to on-demand fare from its programming stable, including full episodes of original series such as Bates Motel, Storage Wars, Project Runway, Devious Maids and Pawn Stars, as well as movies and exclusive clips.

A+E does offer live linear feeds of A&E and History to authenticated users on its apps for Web browsers and iOS devices.  

The programmer has been active on the platforms front. A+E Networks said it's the only ad-supported, non-sports media company so far to offer TVE apps on iOS- and Android-powered devices, the Amazon Kindle Fire and Fire TV, Apple TV, Roku, and Xbox 360.

In addition to hitting the app download milestone, A+E also shared some other TV Everywhere stats and findings that shed light on how consumer are using the programmer’s apps on each platform:

- Mobile and over-the-top app viewingis already greater than web viewing – 57% of all video views occurred via mobile and over-the-top apps compared to 43% via a browser (desktop/laptop or mobile web) in 2014.

-OTT Downloads: 14% Xbox, 39% Roku, 47% Apple TV.

-Video Views: 13% Xbox, 34% Apple TV, 53% Roku.

-Video Views Per User – On average, Xbox 360 users watch 292% more videos per user than Apple TV and 21% more than Roku. Roku users watch 224% more than Apple TV users. 

-Mobile downloads – Apple devices account for 73% of all A+E mobile app downloads, compared to 21% for Android and 6% for Kindle Fire.

-Usage: Most mobile viewing is occurring in the home.  88% of mobile users are connecting via WiFi vs. just 12% from 3G/4G/LTE. Viewing peaks between 10-11pm ET every night of the week. 

“We’re excited that our hit programming from A&E, HISTORY and Lifetime clearly resonates with audiences,” Dan Suratt, executive vice president, Digital Media and Brand & Content Licensing, for A+E Networks, said in a statement. “It’s a great representation of our commitment to push the digital boundaries for our audiences and satisfy consumers’ demands.”