A+E Networks said it will work with AOL’s data and programmatic systems to sell its cross-screen ads and promote its networks’ programming.
A+E will use AOL technology, including the One by AOL programmatic platform, to optimize the monetization of A+E’s video and display ad inventory.
The programmer has also made an upfront ad commitment to use AOL properties for tune-in promotion for A&E, History, Lifetime, FYI and other networks.
Additionally, A+E’s History network will use AOL’s Gravity as its content recommendation platform.
Read more at broadcastingcable.com.