Cable programmers A&E Television Networks and Nickelodeon Monday each
announced partnerships with software-publishing companies designed to extend
their brands beyond the cable-channel lineup.
Columbia Music Video said it has released the first DVD titles under the
banner of A&E Network's Live by Request interactive-television
The first two DVDs, featuring singers Tony Bennett and Johnny Mathis, are
available now, and one that stars Earth, Wind and Fire is slated to be released
In the series, viewers call in or electronic mail during the live concert to
request their favorite songs.
Live by Request has earned A&E an Emmy Award for outstanding
performance for a variety or music program.
Also Monday, video-game publisher THQ Inc. announced that it would create
nearly 20 new titles this year based on Nickelodeon TV shows or movies,
including Rugrats, Jimmy Neutron: Boy Genius, Rocket Power,
The Wild Thornberrys and SpongeBob SquarePants.
The two companies have already collaborated on 24 games since 1998, THQ said
in a press release.
THQ will release some of the games on Nintendo of America Inc.'s new
'GameCube' and Sony Electronics Corp.'s new 'PlayStation 2' video-game
platforms, as well as on Nintendo's 'Game Boy Advance.'