A&E Orders Ad-Agency Reality Series

'The Herbert Brothers' to Premiere This Summer
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A&E has given an eight-episode order to unscripted docu-series The Herbert Brothers, about five siblings who start their own advertising agency.

Production on the series, scheduled to premiere this summer, will begin immediately.

The brothers from Batesville, Ind., won a contest to create a Doritos commercial that aired during the Super Bowl. They are now using their $1 million prize to start their own ad agency in their home town. The show is produced by Zig Zag Productions. Matt Gould, Danny Fenton and Mark Efman will serve as executive producers for Zig Zag Productions. Lily Neumeyer will executive produce for A&E.