A&E’s Biography Goes Clubbing - Multichannel

A&E’s Biography Goes Clubbing

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A&E Television Networks -- which in July announced the creation of The
History Channel Magazine
for a newly formed club of 50,000 members -- has
now announced the formation of the Biography Club, members of which will begin
receiving a reworked Biography Magazine in the first quarter.

The Biography Club's 500,000-plus members have been drawn from the magazine’s
current subscription rolls and other "brand and series 'fans,'" who will now
"communicate regularly to the A&E Network as part of an interactive research
panel," AETN announced.

In return, these consumers will get "a high-value magazine, product offerings
[and] rich online content [from a new online companion Web site]."

At the same time, Biography Magazine will "transition from a monthly
magazine to a quarterly marketing publication," AETN said.

In format, it will grow from Time magazine size to oversized. Content
will include in-depth stories behind upcoming subjects on both the
Biography series and The Biography Channel.

The new Internet site will offer exclusive video, archive material and
discounts on exclusive products.

"This new Biography Club will provide a sophisticated research panel that
will be unique in the television industry," A&E executive vice president and
general manager Abbe Raven said in a prepared statement.

Members will provide A&E with monthly feedback via the new Web site,
which AETN sees as "a fertile testing ground for new ideas and concepts" for
both its signature series and The Biography Channel.

In recent months, AETN had been seeking a publishing partner for Biography
Magazine
.

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