A+E Sets Upfront to Discuss Client Partnerships

Pitch will focus on innovation and new services

After skipping its upfront event in 2016, A+E Networks is planning to invite media buyers to the Time Warner Center to hear its pitch for the 2017-18 season.

The event, set for March 21, will be designed to talk about ways in which A+E can help marketers beyond selling them 30-second commercials, according to Peter Olsen, executive VP for ad sales at A+E.

A+E is inviting a smaller crowd of more senior buyers. The presentation will have less of a focus on the new programming being offered by its networks, including A&E, History and Lifetime.

"One of the things we're going to market with is, if you're going to innovate, innovate with people you've known and trusted for a long time," Olsen said.

A+E Networks in January launched its own full-service ad agency, The Bridge, which can handle storytelling analytics and distribution. Last year it launched a branded content studio.

Read more at broadcastingcable.com.