AETN Signs with Simmons Research - Multichannel

AETN Signs with Simmons Research

Author:
Publish date:

A&E Television Networks has signed a multiyear deal for Simmons Market
Research Bureau's "National Consumer Study," the research firm announced
Friday.

AETN is the latest network company to subscribe to Simmons'
qualitative-research reports.

AETN director of advertising research Mary Ryan said in a prepared statement
that Simmons' data "will allow our networks to demonstrate audience-delivery
advantages previously hidden in standard demographic profiles."

Simmons president Chris Wilson added that the company's data include
consumers' brand preferences and product-purchase behavior.

Other recent Simmons signings: Discovery Networks U.S., Fox Television, MTV
Networks and NBC, plus ad agency Foote, Cone & Belding
Worldwide.

Related