Starz InBlack and Lifetime Television announced separate heart-related public-affairs initiatives Tuesday.
Starz Entertainment Group LLC’s African-American-targeted premium-movie network said it has teamed up with Radio One Inc. and the American Heart Association on the “Movies That Touch Your Heart” campaign, designed to raise money for the AHA.
The programmer said it will donate $50 to the AHA, up to $250,000, for every new Starz and Starz InBlack subscriber through March 15 who mails in one month’s proof of subscription.
And as part of its “Our Lifetime Commitment: Living Healthy” campaign, the women’s network is teaming up with experts on women and heart disease on the “Don’t Skip a Beat” initiative to provide women with life-saving information about heart disease.
Lifetime’s nonprofit and governmental partners for Don’t Skip a Beat include: “Go Red for Women,” a national awareness campaign sponsored by the AHA; the National Heart, Lung, and Blood Institute’s “The Heart Truth” campaign; Sister to Sister: Everyone Has a Heart Foundation; and WomenHeart: the National Coalition for Women with Heart Disease.