E! said Tuesday that 211 cable systems representing more than 44 million subscribers have signed up for its annual “Emmy Extravaganza” incentive campaign. In exchange for running cross-channel promotional spots that tout the campaign, affiliates can choose from several incentive prizes, including digital cameras, portable DVD players, portable audio players and music gift cards.
E! said systems in most major markets are participating, including New York, Los Angeles, Chicago, Dallas, Boston, Baltimore, Philadelphia, Atlanta, Miami, Las Vegas, San Francisco and Washington, D.C..
Affiliates will run the taggable cross-channel spots from Aug. 6-27.