Washington – Al Jazeera America has set a launch date. The channel that bought out Current TV will flip the switch the week of Aug. 24, Ehab Al Shihabi, executive director of international operations for Al Jazeera said at The Cable Show on Monday, though an exact day has yet to be determined.
At launch, Al Jazeera America’s primetime lineup will include the previously announced Ali Velshi show, which will be titled Real Money and air at 7 p.m., a nightly 60 Minutes-style newsmagazine at 9 p.m., and America Tonight, which will present a deep-dive analysis on key issues of the day.
According to B&C, which first reported the news about its launch time frame, the network will also have a morning show, though don’t expect a Today-style format with a group of anchors chatting on a couch. “We haven’t finalized the details of format, but it’s not going to look like [hosts] sitting and talking about kitchens,” says Al Shihabi, who adds like the rest of its schedule, the mornings will focus on in-depth, fact-based news.
In addition to the news programs, so far there is set to be 11 hours of rolling news a day, with sports and entertainment news programs in development. Many of the details of launch programs remain vague because the network is still actively recruiting talent, and while Al Shihabi said recruiting big names like Velshi is important, it is most concerned about hiring great journalists.
Read more at B&C here.