Alfieri Appointed CMO at Cross MediaWorks

Reddy named senior VP/head of engineering at Cadent
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Cross MediaWorks, a group of advanced TV advertising companies, hired Paul Alfieri as CMO, a new position.

Also joining Cross MediaWorks is Madhusudhan Reddy, who takes the new position of senior VP/head of engineering at Cadent. Both execs will be based in New York.

Alfieri has been senior VP for the Turn Platform. He will report to Nick Troiano, CEO of Cross MediaWorks, and will be responsible for all strategic marketing, messaging and branding efforts for Cross MediaWorks products, including addressable video, efficient media buying and performance-based marketing.

Reddy was VP of global engineering at Nielsen. He will oversee all aspects of engineering at Cadent and will develop automated data driven media solutions and addressable video capabilities. Reddy will report to Stephanie Mitchko-Beale, COO and CTO at Cross MediaWorks.

Read more at B&C.