Michael Jordan's All-Star farewell scored higher for Turner Network
Television than "His Airness" did for his National Basketball Association
Eastern Conference squad.
While Jordan notched 20 points on nine-for-27 shooting in his All-Star swan
song Feb. 9, TNT -- in cable's first-ever airing of the contest -- registered a
9.8 cable household rating within Nielsen Media Research's 55 metered
The 4.9 million households constituted the largest audience for a basketball
game in cable history among metered markets, according to Turner Broadcasting
System Inc. officials.
The primetime hoops affair -- which tipped at 8 p.m. and stretched past 11
p.m. on the East Coast -- bested all broadcast and cable during the time period,
Turner executives said. Final national ratings will be available Tuesday.
The double-overtime, 155-145 victory for the Western Conference compared with
NBC's 9.7 household rating (all TV households in the 55 metered markets) for the
2002 All-Star Game, which benefited from NBC's Winter Olympic Games audience
from Salt Lake City.
The Peacock's presentation of the NBA All-Star Game posted a 6.8 overnight
metered-market rating in 2001 and an 8.3 in 2000.
TNT notched a 4.7 household metered-market rating for its NBA All-Star
Saturday Night franchise (dunk contest, three-point shootout, etc.) Feb. 8, a 34
percent jump over the 3.5 tallied by the corresponding event in