Allstate Sponsors DIY's Disaster Home Series

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Allstate has signed up as sponsor of the second season of DIY Network's Disaster House, one of the series in the network's new "Smart Money" Wednesday block, which is attracting financial category advertisers.

The Smart Money Wednesday block features shows that emphasize the dollars and cents aspects of home renovation projects, from creating a budget to determining how much they can add to the value of a house.

DIY has run financially-oriented shows like Sweat Equity for four years, but it recently began putting more of a financial emphasis in more of the shows it produces.

Read more at B&C here.