AlternaTV Secures Texas Launch


AlternaTV, the Mexico City-based distributor of Spanish-language programming, has signed a distribution agreement with San Marcos, Texas-based Grande Communications, which gives AlternaTV a four-channel launch in the Texas market.

Beginning March 5, Mexico 22, Once Mexico, CB tu Television Michoacan and AyM Sports have been made available to Grande customers in Austin, Corpus Christi, Midland, Odessa, San Antonio, San Marcos and Waco.

“Adding these four channels strengthens our already diverse programming lineup and adds value for our Spanish-speaking audience,” said Scott Ferguson Jr., Grande’s chief operating officer, in a prepared statement.