Aymeric Genty was named CEO of Alterna'TV, the Miami-based Eutelstat Americas subisdiary that distributes Hispanic TV channels to U.S. cable and IP television platforms.
Genty had been VP, sales for France and French-speaking markets at Eutelsat in Paris since 2008. Prior to that, he was distribution and marketing director at France 24 from 2005 to 2007 and director, Asia-Pacific at Eurosport from 2001 to 2004.
“We are delighted to welcome Aymeric as the head of the Alterna’TV team," Eutelsat North America CEO Patricio Northland said in a statement. "His broad experience in broadcasting at Eutelsat and in key broadcasting groups will be a driving force to transform Alterna’TV into a leading content management solution for the Americas.”