Altice said it has added Paul Haddad to its management team as global chief data officer, where he will head up the creation of an analytics practice across the company’s telecom and media subsidiaries.
Additionally, he will head up the launch of the company’s local and global advertising solutions and “drive the development of innovative products and pricing strategies in each of our territories,” the company said.
Haddad, who reports to Altice Group CEO Michel Combes and Altice chairman and CEO Dexter Goei, will also continue to expand Altice USA’s advanced data analytics business.
Haddad had been serving as SVP and GM, advanced data analytics at Cablevision Media Sales. Altice closed its acquisition of Cablevision Systems in June.
“Paul has a deep expertise in how data analytics and advanced advertising can maximize media opportunities for clients across all platforms, and he is the ideal executive to bring these solutions to our businesses across the globe,” Combes said, in a statement.
“As a proven leader in the evolving advertising and data insights landscape, we are enthusiastic that Paul will continue to drive the ongoing development of the U.S. data analytics business,” Goei added.
Haddad, Altice said, brings it 20 years of entrepreneurial and multi-national experiences in the fields of big data analytics, advanced advertising, programmatic, optical networking, wireless backhaul, and network management. Haddad is also late of Concurrent Computer Corp., Solusia Technologies and Nortel Networks.
He holds an electrical engineering degree from Concordia University (Montreal, Canada), speaks five languages, and holds multiple patents in the advanced data & information management systems, as well as bandwidth trading domains.