Cheddar, the business and tech news service focused on younger audiences, has added another major U.S. pay TV operator to its distribution list – Altice USA.
Altice USA is offering Cheddar on Altice One, an internet-connected multi-service platform that was introduced last November and supports both traditional TV and OTT-delivered content, a voice remote, and ties it all together with a cloud-based guide/interface.
Carriage of Cheddar via Altice One builds on a relationship Cheddar has with Altice USA’s News 12, which airs the Cheddar Tech Report daily on its seven stations in the New tri-state area, and i24NEWS, which covers some of the top stories from Cheddar.
Altice USA adds to Cheddar’s mix of distribution via traditional and digitally-focused MVPDs, and follows recent Cheddar deals with Hulu, YouTube TV, Sling TV, Layer3 TV (now part of T-Mobile), and Comcast (via its X1 platform). Cheddar also distributes programming through other partners, including Amazon, Facebook, Spotify, Twitch and Twitter, among others.
“We are pleased to enhance our relationship with Cheddar by launching the network as one of the growing number of streaming services available on our advanced Altice One platform, giving customers an even broader range of news options accessible alongside all of their other favorite content,” Hakim Boubazine, Altice USA’s co-president and COO, sad in a statement.
“With millions of customers, Altice USA is one of the largest broadband and TV providers in the US. We’re excited to bring Cheddar to Altice One,” added Jon Steinberg, founder and CEO of Cheddar. “We have been working with Altice for several quarters now on a content partnership with News 12, and we look forward to deepening our partnership in the coming months.”
Cheddar, which provides news content focused on business, technology, culture, and politics, can now be accessed by all Altice One households.”