Altice USA, Charter Communications and Comcast Corp. said they have reached a preliminary agreement to create a new Interconnect for the New York market, providing a one-stop advertising solution for the more than 6.2 million households in the New York Metro area. Altice Media Solutions president and current head of the New York Interconnect Ed Renicker will serve as CEO of the new initiative.
According to the companies, the new Interconnect will provide marketers, agencies and advertisers, an enhanced way to strategically reach audiences across TV and digital platforms and is expected to launch early in the second quarter of next year.
The new Interconnect will provide advertising clients with access to households served by Altice USA, Charter and Comcast as well as other MVPDs serving the New York DMA. It will also manage all DMA-wide, non-local advertising sales on both News 12 Networks and Spectrum News NY1, two of the top hyperlocal news stations in the New York tri-state area.
“I am incredibly pleased to take the Interconnect to the next level by partnering with Altice USA, Comcast and Charter to establish a platform that will make it easier and more effective for advertising clients to reach consumers in the all-important New York tri-state area,” Renicker said in a statement. “The new Interconnect will be a one-stop shop for video advertisers and agencies who want to reach the largest television audiences, whether broadly across the entire DMA or in a more targeted way.”
With the new Interconnect, advertisers in the New York DMA will gain access to a number of advanced advertising products and will have the ability to place ads on 85 cable networks, as well as offering highly-optimized linear and digital planning tools and campaign measurement.