Amazon Channels Tunes in the U.K., Germany and Austria - Multichannel

Amazon Channels Tunes in the U.K., Germany and Austria

Expansion of SVOD aggregation service for Amazon Prime members follows its 2015 debut in the U.S.
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Amazon Channels, the aggregated subscription VOD service for Amazon Prime subs that debuted in the U.S. in late 2015, has launched offerings in the United Kingdom, Germany and Austria.

Amazon Channels offers a mix of additional SVOD services that can be added on top of the baseline Prime subscription.

The U.K. version of Amazon Channels will feature more than 40 subscription VOD offerings from partners such as Discovery, Eurosport Player, UP Faith & Family, Cheddar TV, Curiosity Stream, ITV Hub+, hayu, Fandor, MUBI, BFI Player, MGM, Hopster, Shudder (from AMC Networks), and Heera, Amazon’s own Bollywood SVOD channel.

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The version for Germany and Austria is starting off with more than 25 SVOD services, including offerings such as Syfy Horror, MUBI, GEO Television, MGM, Motorvision TV, Terra X, E! Entertainment, and Kixi Select.

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Amazon said it will be adding SVOD services for its new regional Channels services in the coming months. Amazon Channels is supported via the existing Prime Video app for platforms that include smart TVs, iOS and Android mobile devices, Fire TV boxes and Fire TV Sticks, Fire tablets, gaming consoles and web browsers.

Amazon’s broader move with its SVOD aggregation service comes about five months after the company launched Amazon Prime Video to more than 200 countries and territories, matching up with an earlier global expansion by Netflix.

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Amazon Channels for the U.S. now features more than 100 channels, including Amazon’s own curated SVODs, Heera and Anime Strike. Amazon said “millions” of its Prime members in the U.S. have signed on for Amazon Channel subscriptions.