Amazon, Marathon Will Sponsor 24 Hours of ‘A Christmas Story’

TBS Airs Holiday Event for 10th Year

Amazon and Marathon Petroleum have signed on as 24-hour sponsors of the annual marathon presentation of the holiday classic, A Christmas Story, on TBS.

This year marks the 30th anniversary of the film and the 17th anniversary for “24 Hours of A Christmas Story.” The marathon has run for 10 years on TBS, and aired on sister service TNT, prior to that. TBS first aired A Christmas Story on Dec. 1, 1992. Since then, Turner Broadcasting networks have aired the film more than 275 times, according to Turner officials. This year’s marathon begins at 8 p.m. on Christmas Eve.

Last year, the back-to-back-to-back airing averaged 3 million viewers, amassing a total audience of 48.8 million people over the 24-hour span. The 10 a.m. telecast on Christmas Day was the most-watched, peaking with 4.5 million viewers.