Billing the Fire TV Stick as the fastest-selling Amazon device ever, Amazon said it has begun to ship the $39 HDMI-connected WiFi streaming adapter less than a month after it introduced the product.
Amazon didn’t announce a sales figure for the Fire TV Stick, a product that will compete with the Google Chromecast and the Roku Streaming Stick and present an alternative to Amazon’s $99 Fire TV box, which Amazon launched in April.
Amazon said new orders will be filled on a first-come, first-served basis. According to a page dedicated to the product, the Fire TV Stick will again be in stock on January 15, 2015.
“Fire TV Stick has been our most successful device launch ever,” said Dave Limp, SVP, Amazon Devices, in a statement. “We built a ton of these, but customer demand still outpaced our supply. We’re excited by the overwhelming customer response and the team is working hard to build more as quickly as possible.”
The Fire TV Stick is launching with access to a range of apps, including Netflix, Amazon’s own Prime Instant Video, Hulu Plus, WatchESPN, Pandora, Showtime Anytime, Twitch, Plex, Vevo, A&E, PBS, PBS Kids, WATCH Disney, YouTube, and Spotify, among others.