Amazon will match up with Netflix in Japan next month as the e-retailing giant sets the launch of Prime Instant Video, offering a mix of shows and movies, including originals such as Transparent and Mozart in the Jungle.
Amazon said it will launch Prime Instant Video in the Land of the Rising Sun on September 2, expanding on its availability in the U.S., Germany and the United Kingdom. In Japan, Amazon said it will offer “thousands of popular Japanese and U.S. movies and TV shows, anime series, music concerts and variety shows, plus Amazon's own award-winning originals and new Japanese originals."
Amazon set up shop in Japan in 2007, and sells Prime for ¥3,900 (US$32) for an annual subscription, versus $99 in the U.S. The cost of Amazon’s video-enabled version of Prime in Japan will remain unchanged.
Amazon’s announcement comes on the heels of Netflix, which is teaming with SoftBank and other mobile providers for its September 2 launch in Japan. In Japan, Netflix will fetch between $5.38 a month for a single standard definition stream and $11.99 a month for up to 4 steams of 4K video.
Hulu sold its Japan operation to Nippon Television Network Corp. (Nippon TV) in February 2014.