AMC Monday announced sponsors for its “Movie of the Month” franchise and its Movies 101 series.
Hyundai Motor America will be the exclusive sponsor of Movie of the Month following a deal between the network and World Marketing Group, the in-house media arm for Hyundai and Kia Motors America. AMC said the sponsorship begins this month and runs for a full 12-month package, through October 2006.
Among benefits the automaker will receive: 30-second spots, tagged tune-ins, billboards and a customized visual sponsor logo.
As far as Movies 101, American Honda Motor Co.’s Acura division and Best Buy Co. Inc. have signed on as sponsors.
The two companies will receive tagged tune-ins, commercial adjacencies, commercial units within the show and billboards during the talk-show program, which airs Fridays at 10:30 p.m.