AMC Commissions A Fourth Campaign For 'Mad Men'


Matt Weiner's Mad Men will return to AMC for a fourth campaign.
AMC has ordered a fourth season of the retro advertising season, from Lionsgate, which produces the series in association with the network. The show's fourth season, comprising 13 episodes, in likely to bow in summer 2010.
Last year, Mad Men became the first basic-cable series to win the Emmy for outstanding drama and this year has garnered 16 Emmy nods, the most for any genre series in cable. The show is looking to defend its outstanding drama crown, and also earned nomination for outstanding lead actor in a drama (Jon Hamm), outstanding supporting actor in a drama (John Slattery), and outstanding lead actress in a drama (Elisabeth Moss). Creator, writer and executive producer Weiner has received four out of the five nominations in the outstanding writing for a drama series category.
The series' third season premiere installment on Aug. 16 cumed a record 4.5 million viewers, including a series- best 2.8 million for its initial airing.
"We always saw the potential for Mad Men, and believed in and supported the series because of our strategy of developing cinematic television that complements our library of the most entertaining movies, from every genre, on television. It's been extremely gratifying to see the show develop in to such a pop-cultural phenomenon with such a passionate fan base," said Charlie Collier, president and general manager of AMC, in a statement. "With this early fourth season renewal, we're excited to let our audience know the captivating world of Sterling Cooper will be back on AMC again next year."

In January, Weiner signed a two-year deal, covering the third and fourth seasons of the show, with Lionsgate.