AMC Launches Cinematheque Microsite


AMC launched a microsite based on its George Clooney: An American Cinematheque Tribute special, set to air Wednesday, Dec. 13 at 8 p.m. (EST/PST)/7 p.m. (CST).

The microsite, accessible via AMC’s Web site, features celebrity interviews, including a one-on-one with Clooney, as well as red-carpet footage from the gala.

In addition to interviews with such stars as Christian Slater, Cindy Crawford and Noah Wylie and personal messages to Clooney from Salma Hayek, Danny DeVito and Lindsay Lohan, the site includes Clooney trivia, viewer polls and an interactive rate-and-review Clooney films section.

Acura, Dow Chemical, Sudacare Shower Soothers and TGI Fridays signed on as sponsors and will receive integrated brand presence throughout the site.