AMC ‘Mad’ Over ‘Men’

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AMC, which rode off with three primetime Emmy Awards earlier this week for its western miniseries Broken Trail, is renewing its critically acclaimed dramatic series Mad Men, officials familiar with the situation said Wednesday.

Thus far, AMC has presented the first nine installments of the show, which chronicles the often-politically incorrect times and trials of Manhattan ad executives in 1960. The 13-episode series finale is slated for Oct. 18.

The second-season order is for 13 episodes.

To date, Mad Men,created by Matt Weiner, exzecutive producer for The Sopranos, has averaged a 0.8 household rating for its nine premiere airings, or 901,000 households and 1.1 million overall viewers, according to a Disney ABC Cable Networks analysis of Nielsen Media Research data. The show’s audience is skewing older, at a median age of 53.7 years. .

Mad Men is part of AMC’s strategy of trying to create weekly destination viewing for the network, whose schedule is 90% movies.

AMC just won three primetime Emmy Awards for Broken Trail, for best miniseries or movie, and best actor and supporting actor awards for Robert Duvall and Thomas Haden Church.

Both Duvall and Church have additional Westerns in development with AMC, which is slated to debut its next original scripted series, Breaking Bad, early next year.  

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