AMC Networks has made some ad-sales organization changes, reflecting the addition of BBC America, which AMC manages in a joint venture with BBC Worldwide, to the stable of national networks that already included AMC, IFC, SundanceTV and WE tv.
The advertising sales teams of AMC and SundanceTV will now be combined, reporting into Marc Krok, senior vice president of ad sales, formerly head of ad sales for AMC. The newly combined team will take advantage of AMC and SundanceTV’s cinematic and quality storytelling and audience composition, the company said in a release.
Todd Schwartzman, formerly SVP of ad sales at SundanceTV, has been named SVP of ad sales for BBC America. He succeeds Melissa Drucker, who did not make the transition to the new organization.
WE tv ad sales continues to be led by SVP Allison Clarke and IFC ad sales continues to be led by SVP Vanessa Benfield.
Krok, Schwartzman, Clarke and Benfield all report into Scott Collins, executive vice president of ad sales, who has now added to his portfolio sales oversight of BBC America, SundanceTV and IFC. Collins continues to report into AMC Networks president of advertising sales Arlene Manos (pictured). BBC World News advertising sales, headed by VP Michael Graff, also reports into Manos.
Within the sales planning organization, Steve Luttinger, EVP of sales strategy, now oversees sales planning across the company’s five networks, and continues to report to David Epstein, EVP of content and inventory strategy.
“AMC Networks has one of the most successful ad sales teams in the business. This realignment allows us to better utilize the top tier talent we have across our sales organization while creating efficiencies for our advertising partners,” Manos said in the release. “Under the direction of Scott and Steve, our ad sales and sales planning teams are well positioned to continue to lead the company to future revenue growth.”