AMC will roll out the premiere episode of its new drama series Rubicon on several distribution platforms, beginning with a special airing after Sunday's season finale of Breaking Bad.
The series, a conspiracy thriller set in a New York City-based government intelligence agency, will air immediately following the June 13 season finale of Breaking Bad as well as after the July 25 premiere of Emmy award-winning series Mad Men, according to Linda Schupack, the network's senior vice president of marketing.
The 13-episode series will officially debut Aug. 1 at 8 p.m. with a two-hour block that will include another airing of the premiere show along with a new episode, according to AMC. The one-hour show will return to its regularly-scheduled 9 p.m. start time beginning Aug. 8 and will serve as the weekly lead-in to Mad Men.
The premiere episode will also be available free on several online sites including Hulu, iTunes, Fancast, V Cast, Amazon, AOL, yahoo, tv.com and on amctv.com starting June 14. Also beginning Monday, Rubicon will be available via Video on Demand throughout the next six weeks up until its August 1 season premiere on AMC, according to the network.
Schupack said that the sneak peek airings of Rubicon will give AMC fans a chance to sample the series in advance of its premiere. "By showcasing Rubicon after the finale of Breaking Bad and the premiere of Mad Men, we give passionate fans of AMC original programming a special first look at AMC's newest original," she said. "And, because viewers get hooked on TV series in all sorts of different ways, we made the show available on all sorts of platforms to expose the preview to as large an audience as possible."