The 13 episodes from AMC’s first original series will be available on iTunes the day after they air on the network for $1.99 each, or as a “season-pass” for $24.99.
The series, which premieres July 19 at 10 p.m., was created by The Sopranos writer Matthew Weiner.
Currently, iTunes offers a free making-of documentary for the anticipated series.
“Offering our content on iTunes gives consumers the unique ability to view Mad Men episodes when and where they want, providing the show with the ability to have a stronger voice to reach a wider audience,” AMC executive vice president and general manager Charlie Collier said in a prepared statement.
“We couldn’t be more excited about Mad Men,” he added. “This is an important series for AMC as it marks the first time the network is delving into the original-drama-series arena.”