AMC’s ‘Monsterfest’ Scares Up Ratings

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AMC said Wednesday that its annual “Monsterfest” Halloween programming festival conjured up a record performance.

The network said the programming stunt, which ran Oct. 23-31, averaged an 0.7 Nielsen Media Research household rating and 424,000 adults 18-49 in total day, rising to a 1.14 household rating in primetime.

This marked the ninth year for Monsterfest.

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