AMC Sets 'Mad Men's Fourth-Season Debut For July 25

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Don Draper is back on July 25th and AMC will cross the Rubicon with its newest original series the following week.

AMC will debut the fourth campaign of its award-winning retro advertising series Mad Men on the last Sunday in July at 10 p.m. (ET/PT). Starring Jon Hamm as Draper, the creative advertising genius, with a taste for women outside his marriage to Betty (January Jones) and a troubled past, Mad Men's exploration of the professional and personal lives of Madison Avenue of the 1960s -- with an ensemble cast that also includes -- Elisabeth Moss, Vincent Kartheiser, Christina Hendricks, John Slattery, Jared Harris, Rich Sommer, Aaron Staton, and Robert Morse -- became the first cable show to win back-to-back Emmys as best drama series.

The following Sunday August 1, AMC will premiere conspiracy thriller Rubicon with back-to-back installments from 8 p.m. to 10 p.m., followed by the second episode of Mad Men's new season.

"Sunday nights are where you find the best of premium television so it should be no surprise that AMC -- the home of premium television on basic cable -- is stacking our original dramas there as well," said AMC president Charlie Collier in announcing the scheduling. "We welcome back Mad Men and look forward to introducing Rubicon all on Sunday nights this summer."

The upcoming season of Mad Men could leave fans with just two more campaigns to enjoy. At last week's NAB convention, series creator Matt Weiner said that the show wouldn't go past a sixth season.

Collier was a little less definitive about an end date. "No one wants to see Don Draper wearing a leisure suit and we trust Matt's vision and that he knows where to take the show," he said. "But with that said, M*A*S*H figured how to stretch the Korean War for more than a decade, so stay tuned."

As for Rubicon, the series focuses on a beleaguered government agency analyst, Will Travers, who, faced with a shocking tragedy, begins to uncover clues that point to a complex and sinister conspiracy. The show's cast includes James Badge Dale (The Pacific), Dallas Roberts (Walk the Line, The L Word), Jessica Collins (The Nine,CSI: Crime Scene Investigation), Christopher Evan Welch (Vicky Cristina Barcelona), Lauren Hodges (Law & Order) with Arliss Howard (Full Metal Jacket, The Sandlot) and Oscar-nominated actress Miranda Richardson (Sleepy Hollow).

Henry Bromell (Homicide: Life on the Street, Brotherhood) is the series' showrunner and it is produced by Warner Horizon Television.

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