AMC Networks and Rentrak will work together to develop and analyze cross-platform measurement of viewing of AMC’s programming.
Using Rentrak’s television and video-on-demand, as well as census-level data collected from AMC’s digital platforms, the company’s expect to be able will uncover how audiences use the mix of platforms by demographics, advanced demographics and custom segmentations. These insights will ultimately help AMC better service their advertisers, the companies said.
Rentrak will be able to establish a reach model based on the direct attribution—in a privacy-compliant way—between the household digital viewing, DVR, TV and VOD sources, which will allow reporting that highlights the incremental program reach from additional programs, the company said.
Read more at B&C.