AMC Unveils Virtual Reality App ‘AMC VR’

Launch includes exclusive ‘Walking Dead’ bonus scene

AMC is the latest programmer to embrace virtual reality technology, launching a VR app – AMC VR – that will include access to an exclusive bonus scene from its hit show The Walking Dead.

The app, available now for iOS, Android, Gear VR and Google Daydream, will give users the ability to step into the worlds of The Walking Dead and other AMC shows. Viewers will be able to experience virtual scenarios like becoming a walker from The Walking Dead or getting Hong Kong-style martial arts training from the Into the Badlands Fight Camp.

Users will also be able to watch the latest AMC trailers and behind-the-scenes video in the AMC VR app’s screening room.

Additionally, timed to The Walking Dead’s Season 8 premiere – scheduled for Oct. 22 – AMC VR will debut an extended 360-degree bonus scene from the show starring Jeffrey Dean Morgan and Seth Gilliam. Directed by series executive producer and special effects makeup supervisor Greg Nicotero, co-directed by Kevin Cornish and produced by Moth + Flame, the extended scene will be available on the AMC VR app following the conclusion of the premiere.

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“With the launch of AMC VR, we are pleased to bring shows like The Walking Dead and Into the Badlands to life in an immersive and experiential way,” said Mac McKean, AMC and Sundance TV EVP of innovation, in a statement. “Viewers want to enter the worlds they watch on AMC, and this app brings them there.”

Content available on AMC VR includes the following:

The Walking Dead (Directed by Greg Nicotero)
· “Attacked Pt. 1: Trapped” - You’re trapped in an abandoned car. Can you last until help arrives?
· “Attacked Pt. 2: Surrounded” - The walkers are closing in now, and time is running out.
· “Attacked Pt. 3: Devoured” - Unfortunately, not everyone makes it out alive in this world.
· “Attacked Pt. 4: Herd” - You’re the walking dead. Join the herd.

Into the Badlands
· Virtual Reality Fight Camp: Immerse yourself in training camp as series stars Daniel Wu, Aramis Knight and Ally Ioannides watch themselves practice a choreographed fight.
· Tilda on the Wire: Daniel Wu (Sunny) teaches Ally Ioannides (Tilda) how to use a dead body to her advantage for a Season 2 scene of the show.

Screening Room
· The Walking Dead Season 8 Trailer
· Wrapping Up Into the Badlands Season 2
· Segment from Ride With Norman Reedus

Upcoming additions to the app will include new experiences for The Walking Dead, Into the Badlands, AMC’s new original series The Terror and more, the network said.