Hollywood -- Continuing its rebranding efforts, Rainbow Media Holdings
Inc-owned AMC announced Monday that it will develop several original series to
supplement its acquired movie product.
The network in April will launch a stop-motion comedy series titled The
Wrong Coast that will poke fun at the movie industry, AMC senior vice
president of programming and production Rob Sorcher announced at the Television
Critics Association tour here.
The show, co-created by actor Mark Hamill (Star Wars), will throw together movies and actors from
different genres to create comedy sketches, Sorcher said.
One animated episode, for example, cross-pollinates characters
from The Sopranos and The Brady Bunch.
'The show takes disparate movies and mixes them together in a way that's only
possible in animation,' Sorcher said.
The network will also premiere a monthly documentary series this summer,
The AMC Project, that will feature a unique look at movie-related issues
through the eyes of various filmmakers.
Shows slated for the series include 'Fame: The New Reality,' which chronicles
the lives of reality-show stars; 'Gay Hollywood,' which focuses on five gay men
attempting to make their mark in Hollywood; and 'Hollywood and the Muslim
World,' which looks at Islam's perception of America through Hollywood's
Sorcher said the network's new original-programming slate is not indicative
of a programming shift away from movies, but of a further evolution of the now
commercially supported network.
'There's a complement to television [shows] like The Wrong Coast
with the movies that are on
the channel,' he added.
'These shows provide signature and definition immediately to a network in a
way that our slate of movies cannot do on their own.'
In other Rainbow-owned-network developments, WE: Women's Entertainment will
debut two new specials revolving around single women.
In March, the female-targeted service will premiere TV & the Single
Girl, a one-hour special chronicling the evolution of single women on
television through the decades.
Also in March, WE will premiere a second season of original series Single
in the City, this time
originating from Los Angeles instead of New York.
The reality series will follow the lives of 12 women as they look for the
perfect mate, the network said.