AMC’s July 27 second-season debut of its critically-acclaimed series Mad Men drew a network series record 1.9 million viewers, more than doubling the viewership average for the show’s freshman season.
The series, about the exploits of 1960s advertising executives, bested the 915,000 average viewers for its 13-episode freshman campaign last summer, according to AMC officials. The show's July 19, 2007 debut performed strongly, grabbing a 1.4 household rating and 1.6 million viewers, before viewership tailed off. Viewership for the second-season premiere, which tallied a 1.6 household rating, was up 19% increase over the pilot.
The Matt Weiner-produced series’ season two premiere added roughly 1 million more total viewers to AMC’s primetime average, an increase of 76% over the average total viewers year to date for AMC.
The season debut episode also pulled in more viewers than the July 19, 2007 season one premiere episode in several key demos, including adults 25-54 (996,000 compared to 731,000) and adults 18-49 (955,000 versus 510,000.)
Mad Men’s strong viewership numbers come on the heels of the show’s 16 Emmy nominations, the most of any drama series on broadcast or cable this year.
To see and hear what AMC executive vice president, general manager Charlie Collier thinks about Mad Men and AMC's original programming plans, click here.