Lance Armstrong may have ridden off into the sunset with a seventh straight Tour de France victory in tow, but the America’s Cup will dock at Outdoor Life Network.
Comcast Corp.’s adventure network has acquired the rights to the international sailing competition, which will next take place in 2007.
As part of the agreement with rights-holder ACM, which was brokered by TWI, the programming arm of International Management Group, OLN will also expand its sailing fare to include the Louis Vuitton Cup and a number of qualifying regattas leading up to the America’s Cup.
Deal terms were not disclosed.
OLN officials said its sailing presentation will mark the first time the America’s Cup season consists of more than a “challenger selection” series and the America’s Cup match. While the overall schedule is still being finalized, OLN said it plans to begin televising the series this year, and it will televise the America’s Cup live in 2007.
“There are certain events that, as a sports fan, you can’t miss -- the America’s Cup is one of them,” OLN president Gavin Harvey said in a prepared statement. “These crews go through years of intense preparation in anticipation of this race. Our coverage will tell the story of the race itself, but also the crews who dedicate their lives to winning it.”
OLN announced the acquisition Sunday during its final-stage coverage of the 2005 Tour de France.