AmericanLife TV Network Tuesday signed at a strategic, cross-promotion partnership with BOOMj Inc., a social networking and e-commerce site serving more than 78 million Baby Boomers and adults over age 35.
The partnership will include marketing and promotion initiatives with ALN and BOOMj.com such as cross promotions, streaming video of select programs, 30-second promo spots and shared subscriber promotions.
“AmericanLife TV is excited about this partnership and the great opportunities it will offer to our audience,” COO Larry Meli said in a statement. “BOOMj.com targets our key demographic and shares our vision for socially-responsible family-friendly entertainment for Baby Boomers and their families.”
According to BOOMj.com, Baby Boomers and “Generation Jones” are between 41-64 years of age. This demographic represents nearly two-thirds of all U.S. household income and accounts for over one-third of all Web users.