The Comcast Media Center and SES Americom announced a joint deal to encode and distribute a batch of analog channels in digital form for cable operators’ digital-simulcast needs.
The CMC is using three transponders on SES’s AMC-4 satellite to deliver digitized analog channels to Comcast systems for digital simulcast. That will expand to six to eight channels, and be available to all MSOs, according to Gary Traver, senior vice president and chief operating officer of the CMC, and Bryan McGuirk, president of North American media services for SES Americom.
The platform is an adjunct to Comcast’s Headend In the Sky platform, Traver said, and tweaked to make it compatible with 256 quadrature amplitude modulation units.
McGuirk said both SES and CMC sales teams will market the service. “We’re helping the cable industry play offense here,” McGuirk said.