ANA Creates Ethnic Excellence Awards


The Association of National Advertisers announced the 'Multicultural
Excellence Awards' Tuesday, designed to honor 'outstanding advertising targeted
to multicultural consumers' in any media.

The ANA's Multicultural Marketing Committee will examine entries in five
categories -- those targeting African Americans, Hispanics, Asians, the general
market and other multicultural segments, such as Native Americans, Russians,
Polish, etc.

Companies must submit three ads per campaign 'to demonstrate the scope of
their work,' the association said. Campaigns must have run for at least three
months between June 2000 and May 2001.

Entry forms are available via the organization's Web site.

Entries, with $500-per-entry fees, must be received by Aug. 15. The winners
will be presented during the ANA's annual Multicultural Marketing Conference
Nov. 4 through 6 in Key Biscayne, Fla.