ANA Warns Against Taxing Advertising - Multichannel

ANA Warns Against Taxing Advertising

Says That's a Way to Undermine Economic Advertising Boost
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The Association of National Advertisers welcomed the new Congress with some advice it said would help insure advertising continues to be one of the principal drivers of the economy: No ad taxes.

In a statement congratulating the "political tidal wave that swept through the Capitol" — that would be Republicans picking up House seats and control of the Senate — ANA warned that any ads on taxes, which includes reducing the deductibility of ad expenses, could severely undermine that economic driver.

"Advertising should continue to be treated as a cost of doing business and essential to the ability of every company in every industry throughout the U.S. to communicate efficiently and effectively with consumers about their products and services," said ANA.

Read more at B&C here.

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