Maya Angelou has taped two sets of public-service announcements in support of two cable-industry public-affairs initiatives.
Through the author, actor and historian’s association with Hallmark Channel and Hallmark Cards, she will appear in PSAs for the “Take Control. It’s Easy” campaign from the National Cable & Telecommunications Association and Cable Positive’s newest HIV/AIDS-awareness and prevention campaign.
“We are most appreciative of Maya Angelou's commitment to offer her extraordinarily credible voice to this vitally important industry initiative,” Hallmark Channel and Hallmark Movie Channel executive vice president and chief operating officer Paul FitzPatrick said in a prepared statement.
“Maya Angelou lends a very powerful voice to our efforts to help families learn about parental controls and responsible TV viewing,” NCTA senior VP of program-network policy Jill Luckett added. “Hallmark Channel’s efforts to help us spread the word will greatly benefit cable viewers and customers around the country.”
And Cable Positive CEO Steve Villano added, “Cable Positive is honored to have Maya Angelou support our ‘Join the Fight’ HIV/AIDS-awareness and prevention campaign by communicating important messages about HIV and AIDS to millions of Americans. We thank Hallmark for providing the opportunity for Cable Positive to work with Dr. Angelou in the fight against HIV/AIDS.”