Animal Planet Hunts for Sponsored Fare

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Animal Planet announced Friday that it will accelerate its pursuit of
revenue-generating sponsored programming along the lines of its recent deal with
Mutual of Omaha Insurance Co. for a Wild Kingdom package of specials.

Bill Graff -- who, as the network's vice president of programming, 'was
instrumental in creating the Mutual of Omaha's Wild Kingdom partnership'
-- has been given the new position of VP of program partnerships.

Doug Craig will succeed Graff as VP of programming. As the network's director
of programming, Craig developed and managed its joint venture with the British
Broadcasting Corp.

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